![]() ![]() Prime Day 2020 was delayed until October and was considered the start of the holiday shopping wars.īy the numbers: Nearly a third of Americans will shop this Prime sale, Numerator found in a survey. ![]() Prime Day was held in July every year before the pandemic. ![]() Amazon launched Prime Day in 2015 to reward Prime members.Households earning over $75,000 a year are twice as likely to report they are having difficulty paying their usual expenses than they were a year ago, the survey found.īe smart: Amazon has played a huge role in getting other retailers, including Walmart, Target and Best Buy, to start their own competing sales earlier in the year.44% of consumers say it's better to buy gifts and seasonal items now because they believe prices will go up before the end of the year because of inflation, a National Retail Federation survey found.Zoom out: Inflation and excess inventory are new factors in this year’s earlier push. Amazon, Walmart, Target, Best Buy and Kohl’s have entered the holiday shopping fray with sales targeting consumers buying gifts early.Why it matters: The season had been creeping earlier and earlier, and COVID pushed it over the edge by moving more deals online. The traditional holiday shopping season is dead, with retailers no longer waiting to clear out the Halloween leftovers before rolling out Black Friday-like deals. ![]()
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